SAN worked in the industry as a talented perfume maker for many years before founding Orange & Co. His vision with his brand was to create a wide range of perfumes, a range that would have something for everyone. Thanks to this vision, alongside high demand from dedicated customers, Orange & Co. was born in 2023. Described by SAN as a reflection of his passion for beauty and nature, this passion is seen in the presence of an exquisite balance of floral, woody, and spicy notes, which have been met with high praise from critics and customers alike.